What sign is best for my business?
This is a great question and one that we are constantly working on. We consult with our clients to learn about their business and will do a site inspection to help provide ideas and advice. There are many factors that affect the decision including, budget, theme, surroundings and local regulations. At Toucan-Signs&Graphics, we also follow up with our customers to see if their signs are working. If need be, we work to refine them for optimal recognition.
How long will it take/How much will it cost?
Each sign is unique and there are different elements that can come into play. At Toucan-Signs&Graphics, we always carry inventory of our most popular products and we can often turn a job around quickly. All of our distributors are local so we rarely wait long. Signs can be created from an extensive variety of products. When you engage Toucan-Signs&Graphics, we will provide an on-site evaluation and consult with you about your options. We will give you our recommendation, but also provide you with alternative options.
Why do you require a deposit?
Like many small companies who strive to keep their operating costs down so that they can keep prices for customers like you affordable. It is our policy to require a 50% deposit and the remainder of the payment upon completion of your project. If for any reason this will not be possible, let’s discuss it before work begins.
What type of file format do I need to provide?
To begin with, let’s talk about two words often heard in the sign industry: Raster & Vector. Raster files are typically used for photographic images. Examples are: .jpg, .psd, .tif. Vector graphics, on the other hand, are basically geometric lines/points/shapes. Logos and artwork are best represented in Vector format. Unlike pixel graphics, Vectors can be infinitely scaled without losing image quality. Examples are: .tif, .eps, .ai, .pdf Depending on your project, we may request different formats. We are PC based and prefer all fonts to be attached or converted to outlines. We can also convert from one to the other but sometimes lose quality. We’ll contact you if the files are insufficient or if we feel we can produce a better product with different input.
What is DPI?
Dots Per Inch, but, that means dots in a line. So 100dpi is not 100 dots per square inch, it is 10,000 dots per square inch. Our printer produces at 1200 x 600 dpi or 720,000 dots per square inch.
What is PPI?
Pixels Per Inch. This is important for our files- if PPI is too low, we lose image quality. If PPI is too large, files become cumbersome. 70-200ppi is the sweet spot.
What’s a proof?
A proof is the finial ‘check’ before we begin production on the client’s sign. It allows the customer to review the layout and design of the sign digitally or in print, and request necessary changes before we create the finished product. The proof must be approved by the client before we can start work on the custom’s sign.
How much copy should my sign have?
Research shows that nothing hurts the effectiveness of a sign like saying too much on it. Those enormous roadside billboards typically have messages of 8 words or less—because research shows that viewers start tuning them out if there’s more to read than that. Limit the message to essentials for best results.
What is a vehicle wrap?
A vehicle wrap is one of the most innovative forms of advertising on the market today! It involves the application of pressure-sensitive vinyl to the exterior surfaces of your vehicle. The best part is that it is 100% removable with no harm done to your car or truck. Often wraps are customized to display your tagline or product offering. Some argue that given the number of people viewing a vehicle wrap, it can be the most effective form of advertising.
What is the difference between a wrap and a decal?
Depending on who you talk to, there is no difference. Wraps are printed in wide panels and cover entire large areas of a vehicle. Decals are smaller graphics that are printed and cut out. Some people place decals over the entire body of a vehicle to get a similar look to a wrap with a slight cost savings. Decals and partial wraps are often used on the same vehicle.
Do you offer Wrap design services?
Absolutely! Our design team are experts in wrap design. It takes specialized experience to create a 2D design that looks great when installed on a 3D surface. Our team will guide you through the process of creating a wrap that fits your brand, fits your unique vehicle, and makes an impact on the road.
What else do you wrap?
Toucan-Signs can wrap just about anything. So, let your imagination go wild….cars, trucks, boats, airplanes, 18 wheelers, car-haulers, race cars, tour buses, trailers, cargo vans, golf carts, shipping containers, walls, windows, store-fronts, vending machines, even buildings!
What are some benefits to wrapping vehicles that most people don’t think about?
The primary driver of wrapping vehicles is to drive new business, but there are several unintended yet positive consequences of wrapping your fleet. Drivers are conscious of the fact that they are representing your company every time they drive, which can cause them to drive in a safer and more courteous manner. Vehicle wraps can help you recruit and retain drivers or employees. Customers that see your wraps have a reminder of their relationship with you and a positive brand impression, which can lead to greater customer value and retention.
What are wall graphics?
Great question- wall graphics are an expanding segment of the market. Using printed self-adhesive vinyl, we can put any image or design on most surfaces. Although the end result is largely the same, vinyl manufacturers are careful to produce different materials that adhere to various surfaces. Show us the wall and we’ll explain your options. Many businesses are finding success by putting their logo and services right on the wall! Wall graphics can be full murals from ceiling to floor but they can also be smaller images or lettering applied to an otherwise normal wall. You decide what works best- or ask us to come by for a consultation. We love wall graphics. We can also apply graphics and murals to doors, ceilings and even floors!
Can wall graphics be applies to textured surfaces?
Absolutely! The advances made in the past decade are fantastic. Today’s vinyl adhesives can apply to a wide variety of surfaces. We’ll visit your site and look at the surfaces to determine the best solution for the job.
ADA signs – what is ADA?
In the early 1990s, the Federal government enacted laws to protect the civil rights of the disabled. As you probably know, ADA stands for Americans with Disabilities Act. The laws have been revised more than once with the current version dated 2010. Obviously it is important to stay compliant and within the guidelines as fines can get expensive.
Which signs need to follow ADA guidelines? Do all signs need to be compliant?
Not all signs need to comply with ADA guidelines. Several sign are exempt including; building addresses, company names and logos, occupant names, lobby signs, signs in parking spaces and others. On the other side of the coin, all permanent rooms are required to have an ADA compliant identifying sign. Of course, there are many other necessary ADA compliant signs, and we can help you with this. It is important to remember that state requirements sometimes differ and must also be addressed.